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To Our Dear and Valued Customers:
We would be remiss if we did not inform you of all the changes that have taken place in the car rental
industry and more particularly at the car rental offices at the Reina Beatrix Airport in Aruba.
The Aruba Government, which owns 100% of the Aruba airport, has imposed a closed bidding system by which to
secure an office at the airport. There will no longer be 22 agencies to choose from; there will be 10.
In addition, many limitations have been placed on which agencies are qualified to bid for these offices.
The ten agencies that have succeeded in winning the bids for the airport location, are facing two significant
increases to operate their businesses from there. Firstly, the rent will be increased. Secondly, they will
be required to pay percentage rent to the airport (Concession fee); this is a fee of 10% to 15% of their sales (rentals).
As you can see, these agencies will be paying dearly for the right to operate at the airport.
Our projection would be that the rental agencies at the airport will be forced to pass on their additional costs to you, the customer,
as an airport concession fee (another name for more taxes). We would approximate at least a 12% increase in your rental fees. Although
Optima Rent A Car is well qualified , we have chosen not to bid.
On the other hand, the agencies that have lost their offices, either because they lost the bid, chose not to accept, or were not
permitted to bid in the first place, are being persecuted by the Airport Authority. In the last 6 months, we tried very hard to
negotiate with the airport management to upgrade the car rental facilities at the airport in order to justify the extra fees.
However to no avail. The car rental facilities are still as inefficient as they always were and the safety issues were never considered.
This is one important reason we chose not to bid. But mainly we most certainly do not want to increase our rates by 12 or 15%, nor do we
want to inconvenience any of our loyal customers.
Unfortunately, though, our hands are tied and we need to keep the same level of service to all our customers.
Starting November 1, 2007 we will be operating a shuttle system to our new location
located ½ mile from the airport terminals. We are located on the main road toward town, just
across the airport runways. Our new location is cleaner, safer and more spacious. Our shuttles
will be complimentary to all our customers and they will be running at 15 minutes intervals
starting on the hour.
Our staff and shuttles will be ready for you anytime. We complete the paper work and you will
be on your way in no time. Upon your departure, we would ask that you drive to our off-site
location just 2 minutes from the airport, and we would be most happy to drive you (and your luggage)
to the airport
We thank you for your time and look forward to serving you many times in the future.
Please feel free to send us any comments or any questions that you might have at info@optimarentacar.com
Optima Rent-A-Car
Pos Abouw, P.O. Box 682
Aruba, Dutch Caribbean
Telephone: +(297)-582-4828
Fax: +(297)-582-4966
E-Mail: info@optimarentacar.com
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